Marketing managers should recognize that
A. product life cycles appear to be getting longer.
B. the product life cycle describes the sales and profits of individual products, not industry sales and profits.
C. every segment within a market has the same product life cycle.
D. firms that enter mature markets have to compete with established firms for declining industry profits.
E. None of these answers is correct.
Answer: D
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What is the best reason to create teams in an organization?
A. They can increase productivity almost immediately. B. Teams are always well received by employees. C. Teams are increasing in popularity. D. The competition is also implementing teams. E. Teams make sense for that organization.
Which of the following is an example of a marketing exchange?
A. Ken and Maggie gave their son an MP3 player for his birthday. B. Jenny asked Melisa if she could borrow her pen for a while since her pen had stopped working. C. Griffin helped Mandy replace the air filter in her lawn mower. D. Mrs. Maloney gave Larry a box of homemade fudge in return for painting her fence. E. The waitress gave Cyrus a menu and he placed his food order.
Marcus owns 500 shares of Pharmacon Inc. The firm has a quarterly dividend policy of $0.50 per share or the option to reinvest the cash dividends into additional shares of company stock
If the stock is selling for $128.00 per share ex-dividend, how many shares of stock will Marcus receive in the next dividend period if he chooses the dividend reinvestment plan? A) 0.78 shares B) 1.25 shares C) 1.95 shares D) 16.21 shares
Which one of the following accounts would not appear in the consolidated financial statements at the end of the first fiscal period of the combination?
A. Additional Paid-In Capital. B. Common Stock. C. Investment in Subsidiary. D. Goodwill. E. Equipment.