Explain what marketers can expect from individuals in the customer relationship group classified as "butterflies."
What will be an ideal response?
"Butterflies" are profitable but not loyal. Marketers should enjoy this type of customer "for the moment" because they soon flutter off. Marketers should create profitable and satisfying transactions with "butterflies," then cease investing in them until the next time around. Marketers can expect transactions with butterflies when conditions are optimal, but they should not expect butterflies to become loyal customers.
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Builders Inc. and Concrete Supply Company enter into a contract for a sale of cement. Concrete delivers, but Builders does not pay. Concrete can recover as damages
A. any profit lost minus any loss avoided. B. whatever amount Concrete wishes to claim. C. the purchase price plus incidental damages. D. the market price at the place at which Concrete delivered the goods.
As a manager, if you create ______ by expecting high performance and treating employees as capable, you will get their best performance.
a. perception congruence b. citizenship behavior c. win-win situations d. synergies
ABC Corporation would like to evaluate three production processes (A, B, and C) to accommodate the changes in demand for its products. The fixed and variable costs per unit are tabled here. Determine the process to be selected when the production volume is 500 units.
A. Process A
B. Process B
C. Process C
D. cannot be determined
________ shows that investors who hold the market portfolio do not care about unsystematic risk
A) Beta B) Capital Asset Pricing Model C) Variance D) Stock Market Index