Fun Foods Inc. is a snack manufacturer that wants to expand globally. Few people abroad are familiar with Fun Foods snacks. The countries into which the company wants to expand require a high degree of local responsiveness when it comes to food, and the citizens of those countries already spend plenty of money on snacks. Which action should the leaders of Fun Foods take?
A. Keep costs low with undifferentiated product in the international strategy.
B. Pursue a multidomestic strategy that includes new "local" brands.
C. Achieve economies of scale by using the global-standardization approach.
D. Appease pressures for cost reductions by following the transnational approach.
Answer: B
You might also like to view...
If a company mistakenly forgot to record depreciation on office equipment at the end of an accounting period, the financial statements prepared at that time would show:
A. Assets overstated and equity understated. B. Assets, net income, and equity overstated. C. Assets overstated, net income understated, and equity overstated. D. Assets and equity both understated. E. Assets, net income, and equity understated.
Which of the following statements about building interest in persuasive messages is most accurate?
A) After capturing attention, a persuasive request must retain that attention and convince the audience that the request is reasonable. B) In a persuasive message, the section that builds interest should be no longer than one paragraph. C) Persuasive requests are likely to be shorter than direct requests. D) All of these statements are accurate.
In decision trees, monetary values:
a. are shown in the nodes b. are shown to the right of the nodes c. appear under the nodes d. are shown to the left of the nodes
Like CR, _____________ is a critical part of a company’s bottom line and yields a host of benefits.
a. stakeholder appeasement b. reputation strategy c. supplier strategy d. regulatory strategy