Discuss how the researcher would code and analyze data obtained from a content analysis
What will be an ideal response?
Content analysis can involve tedious coding and analysis. However, microcomputers and mainframes can be used to facilitate coding and analysis. The manifest content of the object can be computer coded. Analytical categories for classifying the units of analysis are developed and the communication is broken down according to prescribed rules. The observed frequencies of category codes can be aggregated and compared on the criteria of interest using computers. While content analysis has not been widely used in marketing research, the technique offers great potential.
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A systematic method for describing, analyzing, interpreting, and evaluating the persuasive force of messages is known as ______.
A. content analysis B. experimental research C. rhetorical criticism D. survey research
Benitez Company currently outsources a relay switch that is a component in one of its products. The switches cost $20 each. The company is considering making the switches internally at the following projected annual production costs: Unit-level material cost$3 Unit-level labor cost$2 Unit-level overhead$1 Batch-level set-up cost (5,000 units per batch)$25,000 Product-level supervisory salaries$37,500 Allocated facility-level costs$20,000 The company expects an annual need for 5,000 switches. If the company makes the product, it will have to utilize factory space currently being leased to another company for $1,500 a month. If the company decides to make the parts, total costs will be:
A. $27,000 less than if the switches are purchased. B. $30,500 more than if the switches are purchased. C. $10,500 more than if the switches are purchased. D. $20,000 less than if the switches are purchased.
The six stages consumers normally pass through on their way to making a purchase are known as the ________ stages
A) personal-readiness B) buyer-readiness C) objective-readiness D) market-readiness E) supplier-readiness
Which of the following torts was first used in an attempt to regulate pollution?
A) assault B) intentional infliction of emotional distress C) nuisance D) invasion of privacy