If a company wanted to use a boutique agency for developing a special contest or sweepstakes event, who should be contacted?
A) a media service agency
B) a consumer promotion agency
C) a direct marketing agency
D) a trade promotion agency
B
You might also like to view...
Your marketing manager has asked you to develop a new customer strategy for your company. Additionally, you have been asked to develop, specifically, a market-penetration strategy to assist in gaining new customers
Describe a market-penetration strategy in this context.
The group development stage that is described as the team becomes invested in achieving its goals and operates as a unit, is called
a. Adjourning b. Storming c. Norming d. Performing
A major criticism of utilitarianism as an ethical theory is that:
a. it is rigid. b. in some important instances it ignores justice. c. it results in the judgment that a person's actions are always moral for that person and therefore exempt from punishment. d. it is excessively formal.
A sample of 225 elements from a population with a standard deviation of 75 is selected. The sample mean is 180 . The 95% confidence interval for ? is
a. 105.0 to 225.0 b. 175.0 to 185.0 c. 100.0 to 200.0 d. 170.2 to 189.8