The key issue for the brand owner in licensing is allowing the franchisee the flexibility in keeping the product and service uniform.
a. True
b. False
b. False
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The firm's _______ refers to the time it takes to complete a development cycle
a. speed-to-market b. market strategy c. learning d. efficiency
The tender offer is open to select holders of the class of shares subject to the tender offer
a. True b. False Indicate whether the statement is true or false
The formula for the Future Value Interest Factor of an Annuity (FVIFA) is
Indicate whether the statement is true or false.
Which of the following differentiates a centralized organization from a decentralized organization?
A. In a centralized organization, the efforts of all the brand managers are coordinated by the category managers, whereas in a decentralized organization, the efforts of all the brand managers are coordinated by the advertising managers. B. A centralized organizational structure includes a category management system, whereas a decentralized organizational structure does not include one. C. A centralized organizational system is used in large companies with more than 1,000 employees, whereas a decentralized organizational system is used only in smaller companies with no more than 500 employees. D. In a centralized organization, the advertising manager is responsible for all promotions activities including sales, whereas in a decentralized organization, the advertising manager is responsible for all promotions activities except sales. E. In a centralized organization, an advertising manager controls the entire promotions operation for all the products of a company, whereas in a decentralized organization, each product is assigned to a different brand manager.