Provide an example of how a company, such as Coca-Cola, might engage a customer through the use of beacon technology.
What will be an ideal response?
Answers will vary, but should include that many customers enjoy the timely interactions with firms when they engage with them at the point of purchase. To reach customers at the right time, Coca-Cola relies on beacon technology, that is, technology that allows companies to detect where customers (who have enabled the feature) are at each moment, through their smartphones. In 2015, Coca-Cola's pilot campaign offered moviegoers a free Coke at the moment they walked through the movie house if they had already downloaded the appropriate app from the brand.
You might also like to view...
Unlike reports, most proposals
A) contain many supplementary parts. B) contain few supplementary parts. C) never contain an appendix. D) are never analytical. E) are written in an informal tone.
The lowest priced bidder must also be _______.
a. responsive b. responsible c. responsive and responsible d. neither responsive nor responsible
Commercial paper securities
A) are issued only by the largest and most creditworthy corporations, as they are unsecured. B) carry an interest rate that varies according to the firm's level of risk. C) never have a term to maturity that exceeds 270 days. D) all of the above. E) only A and B of the above.
Walking Together, an NGO, uses historical trends to determine in which month the amount given as donations is the highest, and then it sets the dates for its donation drives based on the trends. This is an example of ________
A) data-driven decision making B) intuitive decision making C) customer relationship management D) business process reengineering