A toothpaste tube is an example of a ________ package.
A. private-label
B. brand positioning
C. convenience
D. secondary
E. primary
Answer: E
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Pricing a product based on consumers' reference prices is referred to as ________ pricing
A) geographical B) psychological C) allowance D) by-product E) captive-product
A ______ leader would use both expert and referent power as a means of forming allies and network ties.
a. transactional b. transformational c. politically savvy d. functional
An entrepreneur is a person who forms and operates a business
Indicate whether the statement is true or false
Profit sanctuaries are country markets or geographic regions where a company
A. derives substantial profits because of its protected market position or unassailable competitive advantage. B. creates substantial investment strategies because it is losing competitive advantage over competitors. C. can rank the competitive advantage opportunities in each industry. D. invests its dividends in expanding its foreign market presence. E. possesses good strategic fit with other businesses and identifies the value chain where this fit occurs.