Which model proposes a direct and indirect path to persuasion?
A. learning model
B. McGuire six-step model
C. Hovland's four-step model
D. heuristic-systematic model
Answer: D
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One class of drugs that is frequently used to treat depression is:
a. tricyclics b. lithium salts c. benzodiazepines d. neuromodulators
Diseases with patterns of gradually losing control over one's bodily functions and mental capacities are most likely to be
a. communicable diseases with a long dying trajectory b. communicable diseases with a short dying trajectory c. degenerative diseases with a long dying trajectory d. degenerative diseases with a short dying trajectory e. none of these
You have a class in which you have a quiz every Friday. Your studying for quizzes is reinforced on what type of schedule?
a) fixed-ratio b) fixed-interval c) variable-ratio d) variable-interval
Functional magnetic resonance imaging (fMRI) takes advantage of the fact that compared with less active neurons, more active neurons require greater amounts of
A. hydrogen. B. oxygen. C. gamma radiation. D. magnetism.