Advertising, sales promotion, public relations, publicity, direct marketing, and personal selling are all parts of the ________.
A. promotional strategy
B. distribution strategy
C. product strategy
D. pricing strategy
E. target market strategy
Answer: A
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A method of allocating merchandise cost that assigns the most recent purchased costs to the ending inventory shown on the balance sheet is called the
a. last-in, first-out method. b. first-in, first-out method. c. specific identification method. d. weighted-average method.
Which of the following trends in world economy has shaped up the future of global marketing and marketing enterprises?
A) the growing role of consumers as just purchasers of products and services B) downfall of GDP per capita income in developed countries C) the rise of the rest of the world on par with the developed nations D) global economy shifting toward the growth of developed countries
If negative news is likely to be a surprise to the reader, an indirect approach should be used
Indicate whether the statement is true or false.
According to the text, what term best describes the location where the product is actually distributed to the target market?
a. the place b. the distributor c. the address d. the site