Symmonds Inc., a company manufacturing breakfast cereals, has extended its special Crispo cereal brand into a full line of breakfast cereals plus protein shakes, fruit and sandwich spreads, butter, and doughnuts. This is an example of ________
A) line extension
B) brand extension
C) licensing
D) co-branding
E) cannibalization
B
You might also like to view...
Successful account penetration:
A. can only occur with new-task buying. B. requires a salesperson to develop a third level business friendship with all members of the buying center. C. relies on team selling. D. makes gatekeepers and influencers nonessential members of the buying center. E. is derived from the salesperson's ability to work and contact people throughout an account.
During the trial phase of Sof' Drink Soda Corporation's suit against TimeOut Convenience Stores, Inc, their attorneys engage in voir dire. This is
a. an assessment of the arguments on the issues. b. the determination of the issues to be argued. c. the testimony by a party to the lawsuit or by any witness, recorded by an authorized court official. d. the selection of jurors.
Otto mistakenly pays property taxes that should have been assessed against Pip. Otto can recover the amount from Pip in quantum meruit
a. even if Pip was not aware of the error. b. only if Pip tried to conceal the error. c. only if Pip was aware of the error. d. only if Pip consents.
A foreign state is immune from the jurisdiction of U.S. courts unless the state is involved in commercial activity within the United States
Indicate whether the statement is true or false