In advertising, the performance contract system of payment entails
A) billing clients a certain percentage above the media charge for time and space.
B) billing for expenses and modest profit with extra compensation for successful campaigns.
C) a fee arrangement where agencies bill clients for expenses as they are incurred.
D) cash up front but with a guaranteed refund if goals aren't met.
Answer: B
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The Decreased Options Technique (DOT) strategy works well in virtual groups
Indicate whether the statement is true or false
The Federal Trade Commission has defined deceptive advertising as a material representation or omission that
a. has the capacity to mislead any consumer. b. contains false express representations. c. is likely to mislead a reasonable consumer. d. actually misleads a majority of consumers.
The key to becoming media literate is in:
a. how close we move to the reality end of the spectrum b. how willing we are to traverse the entire spectrum of messages c. how well we can determine whether a message is real or not d. all of the above
A leader that focuses on accomplishing the task while simultaneously disregarding how and where information is obtained is ignoring what component of competent communication?
What will be an ideal response?