Which of the following is a newer digital medium that is used by advertisers to reach consumers directly?
A) smartphone
B) direct mail
C) newspapers
D) billboards
E) television
A
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___________________________ is a noncash expense related to plant assets
Fill in the blank(s) with correct word
A company researches television ratings then sells the information to many firms. This firm conducts ___.
A) custom research B) secondary research C) syndicated research D) case study research E) exploratory research
When Robin and Rich ask for a client's financial statements in order to complete the data collection for their strategic management project, the owner of the business tells Robin that his accountants are "preparing the financials but these won't be ready for several months." The client instead suggests that Robin and Rich fabricate the financials instead, since what he "really wants is a marketing plan," and that "no one will ever know if you've seen the actual financials or not." Which of the following should NOT guide Robin and Rich in their decision whether or not to take this as an authorization to submit false data as part of their final report?
A. overzealous pursuit of personal gain, wealth, and other selfish interests B. their desire to complete the project, independent of their actual performance on the project C. a company or campus culture that places good business performance and good grades ahead of ethical behavior D. heavy pressures on students to meet or beat assignment deadlines E. the pervasiveness of immoral and amoral businesspeople
The Americans with Disabilities Act (ADA) prohibits discrimination against individuals with disabilities in all of the following employment practices EXCEPT:
a. application forms b. employment tests c. transportation to and from work d. hiring and firing e. selection