Using Richard Tedlow's "three phases of marketing," the premium bottled water industry is probably in
A) the first phase, where a very large number of firms are each producing a relatively small volume of premium bottled water.
B) the second phase, where one or a few brands have attained high market shares by selling a large number of bottles of premium water at lower prices.
C) the third phase, where the dominant firms have rapidly introduced a large number of premium bottled water varieties.
D) The market for premium bottled water is too young to categorize using the "three phases of marketing."
Answer: B
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