The two researchers who played the most significant role in the technical development of television were:

a. David Sarnoff and William Paley.
b. Lee de Forest and Edward R. Murrow.
c. Vladimir Zworykin and Philo Farnsworth.
d. Lee de Forest and David Sarnoff.


ANSWER: c

Communication & Mass Media

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I am trying to persuade my audience to be opposed to cochlear implants for children. Most of my

audience has never heard of the debate regarding cochlear implants. This is an example of a speech to A) change listeners' values, beliefs, attitudes, and behaviors. B) intensify listeners' values, beliefs, attitudes, and behaviors. C) instill listeners' values, beliefs, attitudes, and behaviors. D) all of the above

Communication & Mass Media

Which sources of testimony are qualified by training and experience?

a. expert b. reluctant c. lay d. prestige

Communication & Mass Media

The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called

A) marketing B) advertising C) public relations D) All of the above. E) None of the above.

Communication & Mass Media

Persuasion is more accurately equated with power than influence

Indicate whether the statement is true or false

Communication & Mass Media