The two researchers who played the most significant role in the technical development of television were:
a. David Sarnoff and William Paley.
b. Lee de Forest and Edward R. Murrow.
c. Vladimir Zworykin and Philo Farnsworth.
d. Lee de Forest and David Sarnoff.
ANSWER: c
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I am trying to persuade my audience to be opposed to cochlear implants for children. Most of my
audience has never heard of the debate regarding cochlear implants. This is an example of a speech to A) change listeners' values, beliefs, attitudes, and behaviors. B) intensify listeners' values, beliefs, attitudes, and behaviors. C) instill listeners' values, beliefs, attitudes, and behaviors. D) all of the above
Which sources of testimony are qualified by training and experience?
a. expert b. reluctant c. lay d. prestige
The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called
A) marketing B) advertising C) public relations D) All of the above. E) None of the above.
Persuasion is more accurately equated with power than influence
Indicate whether the statement is true or false