To increase awareness of lung cancer caused by smoking, an NGO decided to post photos and tweets of people suffering from the disease

Information on how lung cancer could be prevented was posted on a website, and anyone could visit and post comments. This changed the public's perception toward lung cancer and a lot of people started to volunteer to help the people suffering from the disease. Which factor of persuasion was used in this scenario?
a) Audience participation
b) Clarity of message
c) Source credibility
d) Appeal to self-interest


a

Communication & Mass Media

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When you organize a speech by explaining the steps of a process in terms of what occurs first,

second, third, and so on, you are using a chronological organizational pattern. Indicate whether the statement is true or false

Communication & Mass Media

Because of the Audio Home Recording Act and the SCMS system it required:

a. copyright owners were paid a royalty tax by manufacturers of digital media devices b. copyright owners were given the right to claim copyright infringement against consumers using audio-recording devices in their homes c. users could make second-generation copies from first-generation copies of digitally recorded material d. all of the above

Communication & Mass Media

Yvette's specific purpose for her speech is "to educate the audience about nano technology," this speech likely has which general purpose?

A) To inform B) To persuade C) To entertain D) To celebrate

Communication & Mass Media

"Think about your life and whether you would forsake a mother, father, son, daughter, sister, or brother of a long life full of the things we take for granted." This statement is an example of

A) an inspirational appeal. B) an appeal to action. C) a reference to the introduction. D) a use of anecdotes.

Communication & Mass Media