When the Mosquito Magnet was introduced, it was designed to rid the immediate area of mosquitoes and other annoying insects. The technology for the Mosquito Magnet had taken years to develop. It is a patented grill-like apparatus that emits carbon dioxide to attract bugs to a fan that draws them into the device where they die. What type of pricing policy would you recommend the company use to introduce this product to the market?
A. status quo pricing
B. penetration pricing
C. price-skimming
D. flexible pricing
E. leader pricing
Answer: C
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A) dichotomous B) filter C) structured D) unstructured
Which of the following is an environmental factor that affects channel objectives and design?
A) economic conditions B) factory staffing C) organizational objectives D) interpersonal influences E) individual motives
Fashion Jeans, Inc sells two lines of jeans; Simple Life and Fancy Life. Simple Life sells for $85.00 a pair and Fancy Life sells for $100.00 a pair. The company sells all of its jeans on credit and estimates that 60% is collected in the month of the sale, 35% is collected in the following month, and the rest is considered to be uncollectible. The estimated sales for Simple are as follows:
January 20,000 jeans, February 27,500 jeans, and March 25,000 jeans. The estimated sales for Fancy are as follows: January 18,000 jeans, February 19,000, and March 20,500 jeans. What are the expected cash receipts for the month of March? A) $3,988,125 B) $2,505,000 C) $2,125,000 D) $4,175,000
Martinez Corporation reported net sales of $765,000, net income of $142,000, and total assets of $7,634,409. The profit margin is:
A. 81.4%. B. 539.0%. C. 5.39%. D. 18.56%. E. 1.86%.