For a scattergram the measurements of the variables have to be________________.
a) Nominal
b) Ordinal
c) Interval
d) All of the above
c) Interval
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_____ is marketing over the telephone and it makes extensive use of IT.
Fill in the blank(s) with the appropriate word(s).
Hiring people to tap phone lines or place surveillance cameras on the premises of rival companies are examples of ________ competitive intelligence practices.
A. acceptable B. unethical C. standard D. borderline E. practical
The wherewithal-to-pay concept provides that a tax should be collected when the taxpayer has the financial resources to pay the tax.
Answer the following statement true (T) or false (F)
Your best and most loyal customer, that "perfect fit" customer is called your ________.
A. sales pitch B. target market C. strategic group D. focus group