If we could look at historical revenues and relate those revenue volumes to the number of people in the organization for each year, and then extend that comparative data into the future to predict the number of people required for a particular sales or revenue level, what kind of analysis was done?
A. Qualitative analysis
B. Ratio analysis
C. Regression analysis
D. Factor analysis
E. Reliability analysis
B. Ratio analysis
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________ brands are positioned with respect to competitors' brands so that more important (and more profitable) flagship brands can retain their desired positioning
A) Flanker B) Attacker C) Defender D) Cash cow E) Simulation
_______ generate new core products and processes that are fundamentally different from previous generations
a. Aggregate project plans b. Derivative projects c. Breakthrough projects d. Platform projects
Changing people's attitudes toward a firm and its marketing program is
A. simple when advertisements are used. B. impossible, even if the firm uses advertisements. C. a long, expensive, and difficult task that may require extensive promotional campaigns. D. unnecessary, since consumer attitudes are of little importance. E. rarely attempted through the use of marketing practice.
Luthans and Youssef postulated that in order for an organization to be the most efficient and innovative, it must have positive traits, states, and systems in order to promote positive behavior.
Answer the following statement true (T) or false (F)