Which of the following is considered a content theory?
A. Vroom: an expectancy theory of choices
B. Maslow: five-level need hierarchy
C. Locke: goal-setting theory that conscious goals and intentions are the determinants of behavior
D. All of the choices are based on content theory.
Answer: B
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A) Customer relationship management B) Behavioral targeting C) Customer value management D) Terminal marketing E) Personalized marketing
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Indicate whether the statement is true or false.
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Indicate whether the statement is true or false
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