The basic purpose of calculating competitive strength scores for each of a diversified company's business units is to ________.
A. rank the business unit from best to worst in terms of potential for cost reduction and profit margin improvement.
B. provide a quantitative measure of the overall market strength and competitive standing for each business unit.
C. determine which business unit has the greatest number of resource strengths, competencies, and competitive capabilities and which one has the least.
D. determine which one has the biggest market share and is growing the fastest.
E. rank each business unit's strategy from best to worst.
B. provide a quantitative measure of the overall market strength and competitive standing for each business unit.
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