The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies source variables as one of those factors?
a. high- versus low-quality argument
b. one-sided versus two-sided messages
c. long versus short appeals
d. expert versus novice speakers
Answer: D
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Lynn suffers from frequent seizures, and doctors suspect that they might be occurring because of unusually high levels of which neurotransmitter?
A) glutamate B) endorphins C) dopamine D) GABA
When a sports fan is asked about his attitudes toward sports, he says that he loves sports because he feels an emotional surge when watching them. This fan's attitude is heavily dependent on the ________ component of attitudes
a. cognitive b. affective c. behavioral d. covert
There are two components of every emotional experience – a cognitive experience and physiological arousal
Indicate whether this statement is true or false.
The best way for scientists to identify which stage of sleep a participant is experiencing is by waking them and asking if they were experiencing a dream.
Answer the following statement true (T) or false (F)