Swiss Miss instant hot chocolate uses images of winter Olympic athletic events with athletes and fans warming up to a mug of their instant cocoa. While Swiss Miss is not an official sponsor of the winter Olympics, consumers viewing the ads might reasonably infer that they were. What type of marketing is this?
A. gorilla marketing
B. stealth marketing
C. product placement
D. unethical marketing
E. ambush marketing
E. ambush marketing
Any communication or activity that implies, or from which one could reasonably infer, that an organization is associated with an event, when in fact it is not is known as ambush marketing.
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When a periodic inventory system is used, ________.
A) an adjusting entry is needed to record the ending Merchandise Inventory account balance B) the process for closing the Income Summary and Dividends accounts differs from the process used in the perpetual inventory system C) beginning Merchandise Inventory, Purchases, and Freight In accounts are closed via the Income Summary Account D) there is no need to take a physical count of inventory
Lease agreements are not covered by the statute of frauds.
Answer the following statement true (T) or false (F)
Herbie Inc., a firm manufacturing sandwich makers, has fixed costs of $250,000, variable costs of $20 per unit of output, and expected unit sales of 50,000 units. What is the unit cost of a sandwich maker manufactured by Herbie?
A) $15 B) $25 C) $30 D) $50 E) $75
The ______________________________ data is a repository of all unpaid vendor invoices.
Fill in the blank(s) with the appropriate word(s).