Describe the technological changes in political campaigns over the past two decades as well as the consequences of these changes on campaigning and elections.
What will be an ideal response?
An ideal response will:
1. Explain the use of surveys in political campaigns, including benchmark and tracking surveys, and explain the use of focus groups.
2. Explain growth in the use of the Internet and how it is used in campaigns.
3. Explain the concept of segmentation and how campaigns craft messages to specific audiences.
4. Explain the growing reliance on electronic media and professional campaign consultants and the decline in grassroots campaigning.
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