As a result of ________, large advertisers can maintain advertising expenditure shares that are smaller than their market shares because they get lower advertising rates and accrue the advantages of advertising several products jointly.
A. economies of scale
B. multiple advertising channels
C. differential advertising advantages
D. a concave-downward response
E. competitive parity
Answer: A
You might also like to view...
The customer loyalty index (CLI) is a function of total sales, customer lifetime value, and shareholder dividend
Indicate whether the statement is true or false
Which one of the following would be considered the most reliable type of audit evidence?
a. Purchase orders from vendors. b. Customer accounts receivable files. c. Computerized general ledger. d. Confirmations from banks.
Brookville Corporation's books disclosed the following information for the year ended December 31 . 2014: Net credit sales .................................... $1,500,000 Net cash sales ...................................... 240,000 Accounts receivable at beginning of year ............ 200,000 Accounts receivable at end of year .................. 400,000 Brookville's accounts receivable turnover
is a. 3.75 times. b. 4.35 times. c. 5.00 times. d. 5.80 times.
MPR differs from other segments of the marketing communications mix because it has a two-stage target market made of the ultimate audience and connectors
Indicate whether the statement is true or false