Provide three reasons that a company may decide that marketing research is not appropriate
What will be an ideal response?
There are several reasons that a company may decide not to conduct marketing research. A company may find that the potential benefit from conducting the research is much less than the cost of conducting the research. A company may be unwilling or unable to use the potential results of the research. Finally, a company may not have the time to conduct and analyze the research before the decision being researched must be made.
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A narrow span of control is a social structural characteristic that creates an empowering environment.
Answer the following statement true (T) or false (F)
Bill is trying to sell his house in Oklahoma City, Oklahoma to George, who lives in Little Rock, Arkansas. They have a dispute over the terms of the contract, and Bill decides to sue George. Which of the following statements is true in this scenario?
A. The Arkansas state court must hear this case as it has in personam jurisdiction over George. B. The Arkansas state court has in rem jurisdiction to hear this case. C. The Oklahoma state court has in rem jurisdiction to hear this case. D. The Oklahoma state court does not have jurisdiction to hear this case as the defendant is from another state.
Pricing of services
A) requires the same approach as pricing of products. B) uses a markup percentage to add the cost of overhead to the direct costs of labor, materials, and parts. C) always requires three pricing computations, one for materials, one for parts, and one for labor. D) is less accurate than pricing of products.
Briefly explain the wheel-of-retailing concept
What will be an ideal response?