One of the major tools of straight-to-consumer marketing is ________ advertising, where a product is promoted through an ad that encourages the consumer to purchase straight from the manufacturer.

A. business-to-business
B. direct-response
C. primary-demand
D. selective-demand
E. trade


Answer: B

Business

You might also like to view...

A table is in second normal form when it is

a. free of repeating group data b. free of transitive dependencies c. free of partial dependencies d. free of insert anomalies e. none of the above

Business

In the context of factors of production,which of the following statements is true of capital?

A. It includes all inputs that offer value in their natural state. B. It does not include money. C. It involves the creative contributions of people working within an economy. D. It is not a fundamental resource for nonprofits.

Business

What is the integral from 5 to 7 for this distribution?

A business professor wishes to model the duration of his commute through the busy streets of Bangalore. He decides to model it based on the number of auto-rickshaws that he passes during the first ten minutes of the drive. The continuous probability distribution 7x - 2 serves as a good model. A) 14 B) 36 C) 80 D) 66

Business

Which statement is false regarding consumer loans?

A) Consumer loans are usually used for bigger purchases. B) Consumer loans can range from open credit to credit cards. C) Consumer loans are sometimes called "planned borrowing." D) Consumer loans can range from single-payment loans to installment loans.

Business