Besides generic names, what other types of names are very difficult to protect?
A. Names created by the company
B. Surnames and geographic names
C. Arbitrarily chosen names not related to the product
D. Arbitrarily chosen names related closely to the product
E. Names that contain shapes and colors
Answer: B
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a. True b. False Indicate whether the statement is true or false
A firm's internal business environment does NOT include ________
A) its employees B) its corporate culture C) its products D) its technologies E) elements of the legal environment
What hypothesis did Subway marketers make during the 2008 recession?
a. Sales would improve if there were fewer stores. b. Selling foot-long subs at the reduced price of $5 would increase sales. c. More foot-long subs would sell if more expensive items were removed from the menu. d. Subway sales would improve after the recession were over.
________ is change on a larger scale that has a dramatic effect on business results, and which is also one of the Four I's of SC&O management.
Fill in the blank(s) with the appropriate word(s).