How can you demonstrate to clients that the time, effort, and resources put into strategic public relations programs will demonstrate a return on the investment they are making in the effort?

a. Meet goals and objectives in every campaign.
b. Commit to plan budgets and never request additional resources.
c. Adhere to strict dedication to strategic planning and build plans that deliver meaningful results.
d. Base plans on a succinct, well-written situation analysis.


c. Adhere to strict dedication to strategic planning and build plans that deliver meaningful results.

Communication & Mass Media

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Taylor's Theory of Scientific Management proposes that time and motion studies can determine the most time-efficient way to do a job.  

Answer the following statement true (T) or false (F)

Communication & Mass Media

Identify and explain the five distinctions between oral style and written style

What will be an ideal response?

Communication & Mass Media

Power over can be used both in positive and negative ways

Indicate whether the statement is true or false

Communication & Mass Media

Which type of news release can be written using incomplete or partial sentences, as in a normal conversation?

a. Radio news release b. Audio news release c. Video news release d. Online news release

Communication & Mass Media