Susan is a marketing manager at an electronics company. Which of the following is how Susan is most likely to make use of managerial accounting?
A) to analyze the cost of production
B) to determine the effect of promotional strategies
C) to determine whether the company's salaries are appropriate
D) to see whether the firm is profitable
E) to prepare information for outside creditors
Answer: B
Explanation: B) A marketing manager is in charge of promotional strategies, among other things. Managerial accounting is used to prepare information for use within a company to help make decisions. Since Susan is a marketing manager, she is most likely to use managerial accounting to assess the effect of promotional strategies.
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