An effective search of any online catalog depends on developing a list of:
a) key words.
b) periodical indexes.
c) abstracts.
d) testimonials.
ANS: a
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Telephone interviews have become the preferred method to poll broadcast audiences
Indicate whether this statement is true or false.
Content that is short lived, like Snapchat and Instagram stories, are an example of what rising trend?
A. voice search B. advocacy marketing C. ephemeral content D. human interaction marketing
Which item below best illustrates the concept of code switching?
A. a navy vet who talks one way with his shipmates but quite another way when interviewing for a civilian job B. a Jamaican who speaks patois at home and at work C. a child who speaks one way at age three but quite another way at the age of five D. a woman who speaks the same way to her kids as to her husband
Assumes that leaders establish trends that ultimately trickle down to the rest of society
Fill in the blank(s) with the appropriate word(s).