Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing
He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.
A) high packaging costs
B) cultural pollution
C) deceptive practices
D) false wants and too much materialism
E) the balance between private goods and social goods
B
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Which of the following is not considered a part of external assurance over sustainability reporting, as stated by the Global Reporting Initiative (GRI) Reporting Framework?
a. External assurance engagements should be conducted by those with competence in the subject matter and assurance practices b. External assurance engagements should assess whether the sustainability report is reasonable, balanced, and appropriately inclusive. c. External assurance engagements should assess the extent to which the report preparer has applied the GRI Reporting Framework in reaching its conclusions. d. External assurance engagements can be issued by the CFO of the company issuing the sustainability report.
Which one of the following actions should a company take IMMEDIATELY when it finds that its product is defective?
A. inform buyers about it B. take corrective action in a timely manner C. stop producing the product D. lower the price
Within a salesperson's prospect pool, which group is the most important prospect for future sales?
A. Orphans B. Customers C. Centers of influence D. Referrals E. Leads
To proactively manage change, organizations should wait to see how external forces impact an organization's performance, and then develop a plan to address those changes.
Answer the following statement true (T) or false (F)