Discuss in detail Abraham Maslow's concept of a hierarchy of needs.
What will be an ideal response?
Answers will vary. Psychologist Abraham Maslow developed the concept of a hierarchy of needs through which people progress. In our society, most people have reasonably satisfied their two lower-level needs: physiological needs (food and basic provision) and security and safety needs (shelter and protection from the elements and physical danger). Beyond these two basic need levels, people progress to satisfy the three upper-level needs: social needs for love, acceptance, and belonging; ego or esteem needs to be heard, appreciated, and wanted; and self-actualizing needs, including the need to achieve one's fullest potential through professional, philanthropic, political, educational, and artistic channels.As people satisfy needs at one level, they move on to the next. The levels that have been satisfied still are present, but their importance diminishes. Effective communicators are able to identify and appeal to need levels in various individuals or groups. Advertising is designed to appeal to need levels. Luxury car and dream vacation ads appeal to ego needs; teeth whitening and anti-aging product messages appeal to social needs; and identity theft, health and fitness, and environmentally friendly commercials appeal to security and safety needs. REJ: Please see the section "Behavioral Theories That Impact Communication" for more information.
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According to an Adweek Media and Harris Interactive survey, the majority of consumers (55%) said advertisements were somewhat or very interesting
Indicate whether the statement is true or false
The production of goods or services tailored to cost effectively meet customers' individual needs is called
A. lean production B. just in time production C. mass production D. mass castomization
After two years of research and an investment of a substantial amount of money, Coast-to-Coast Company (CC) develops a new product that it hopes will produce substantial profits. CC learns that a competitor, National Sales, Inc., has made and begun to sell a nearly identical product. CC learns from a reliable source that National paid a CC employee to obtain the plans for CC's product when it was in development. What legal recourse does CC have against National?
What will be an ideal response?
Which of the following shares are entitled to their original dividend, and after the common shares receive a specified amount that such stock shares with the common stock in any additional dividends?
a. Noncumulative b. Cumulative c. Participating preferred d. Participating-to-the-extent-earned