Marco’s parents never used a calendar and constantly referred to planning as stifling. In his sales role, his boss always wants to see his calendar. When he first agreed to keep a calendar, he was reluctant and felt stifled, and experienced cognitive dissonance between his beliefs and his actions. Overtime, he began to recognize that keeping a calendar helped with communication with his boss, and even had a positive effect on his sales. Marco’s cognitive dissonance was reduced by which of the following?
A. change the behavior
B. change the belief
C. have congruous thoughts
D. rationalize the inconsistency
B. change the belief
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