A local hospital advertises an emergency department waiting time of 10 minutes or less. This advertising takes into account the marketing:
a. exchange.
b. mix.
c. orientation.
d. strategy.
C
Marketing orientation is the customer orientation. That is, this advertising focuses its energy on the identification of the needs and wants to customers and on the delivery of services that create satisfaction.
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Which of the following is proposed as the best method to measure improvement in patients' conditions?
a. An index of improvement b. Change scores c. Has not been a useful method suggested at this time d. Percentage of improvement
The nurse is preparing an educational program about the use of over-the-counter (OTC) medications for residents of an assisted living community. What information should the nurse include in this program? Select all that apply.
1. Medications purchased without a prescription can be used with alcohol. 2. Herbal supplements are not considered medications. 3. A person can overdose on medications containing acetaminophen. 4. Health insurance does not pay for medications that are not prescribed. 5. There are increased drug interactions between prescribed and OTC medications.
Which patient is most likely to have difficulty with the ethical concept of autonomy?
a. 18-year-old patient in labor b. 35-year-old patient with appendicitis c. 53-year-old patient with pancreatitis d. 78-year-old patient with rheumatoid arthritis
When reading research reports, which characteristic is not positive?
A) The problem statement is easy to locate. B) The material is in logical order. C) The null hypothesis is stated. D) Key concepts are clearly stated.