For the same business you used in the previous exercises, create a list of competitors in the new market and identify primary sources to interview about these competitors.

What will be an ideal response?


Competitors can be found amongst:
? Suppliers
? Buyers
? In-industry rivals
? In-country (local) to the new market
? Home country with same export/expansion strategy
Students should then identify potential primary sources to gather data from on each type of competitor – answers can range from a particular individual to the position held.

Business

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