The audience of national newspapers tends to be more upscale than the audience of local newspapers
Indicate whether the statement is true or false
TRUE
You might also like to view...
When a bond is sold between coupon payment dates, the buyer pays the seller for the _____, which is the prorated share of the upcoming coupon payment.
A. accrued interest B. prepaid interest C. bond premium D. bond discount E. discount
The competitive power of a company's resource strength is not measured by which one of the following tests?
A. Is the resource strength hard to copy? B. Is the resource rare and something rivals lack? C. Is the resource strength easily trumped by the substitute resources/capabilities of rivals? D. Is the resource strength something that a company has internally rather than in collaborative arrangements with outsiders? E. Is the resource strength competitively valuable, having the potential to contribute to a competitive advantage?
The behaviorally anchored rating technique diminishes the impact of the halo/horns effect on the appraisal process
Indicate whether the statement is true or false.
Which of the following phrases could be registered as a trademark?
a. Crunchy peanut butter b. Low-fat peanut butter c. Green peas d. yStar peanuts