The predominant response function for advertising is often concave, but when it is S-shaped, ________
A) sales are flat, and advertising does not generate any sales impact
B) any increase in advertising spending results in a proportionally positive increase in sales
C) any increase in advertising spending results in a proportionally negative decrease in sales
D) some positive amount of advertising is necessary to generate any sales impact, but sales increases eventually flatten out
E) advertising is not necessary to generate any sales impact
D
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Walmart's implementation of RFID, a type of technology that allows it to improve inventory tracking, is an example of a(n) ______ change.
A. reactive B. incremental C. proactive D. responsive E. radical
Evan's Electronics Boutique sells a digital camera. The following information was reported for the digital camera last month: Sales$17,600Variable expenses 9,680Contribution margin 7,920Fixed expenses 3,600Net operating income$4,320Evan's margin of safety in dollars and percentage are closest to:
A. $9,600 and 120% B. $8,000 and 45% C. $9,600 and 55% D. $8,000 and 83%
Does a qualified opinion on management's assessment of internal controls over the financial reporting system necessitate a qualified opinion on the financial statements? Explain
A newly-hired salesperson, Jun-Hee Kim, is taking over the sales territory of Arvin Vasquez, a salesperson for her company who is moving out of the area
Arvin left detailed notes on the clients he'd made contact within the CRM system, so Jun-Hee is reviewing these notes. Jun-Hee reads the following about Bob Costello: "Bob is super-friendly and outgoing. He loves to deep-sea fish and goes on three trips a year to fish in the Caribbean. His wife is Carol and his kids are Taylor (4th grade) and Jordan (6th grade) (both girls). Bob's buying focus is durability and price, and he expects a relationship with a trustworthy sales rep. Bob can be impatient and doesn't like to waste time during meetings. He tends to maintain control and set the agenda." Based on this summary, what communications style does Bob Costello most likely have? A) sociable B) directive C) emotive D) supportive E) reflective