Lower-level needs such as hunger and thirst are important to marketers because these needs
A. are the source for most market development and assimilation strategies.
B. require marketers to invest heavily on promotional activities.
C. offer marketers a basis for differentiating their products.
D. are the hardest to satisfy.
E. are an ongoing source of motivation for most consumer purchase behavior.
Answer: E
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A promise to make a gift that has been completed can be rescinded by the donor if it was not
supported by consideration. Indicate whether the statement is true or false
According to Gartner's hype cycle, which of the following is the stage of overenthusiasm and unrealistic projections during which a flurry of publicized activity by technology leaders may result in some successes but more failures as the technology
is pushed to its limits? A) plateau of productivity B) slope of enlightenment C) trough of disillusionment D) peak of inflated expectations
Discuss communications between predecessor and successor auditors.
What will be an ideal response?
A set of behaviors or qualities that are valued in organizations can be called
a. an identity. b. an appearance. c. a look. d. a corporate culture.