Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?
A) enhancing brand awareness
B) developing brand attitude
C) increasing brand purchase intention
D) encouraging repeat purchases
E) establishing category need
E
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Lui Company's 2010 income statement reported total sales revenue of $350,000 . The 2009-2010 comparative balance sheets showed that accounts receivable increased by $20,000 . The 2010 "cash receipts from customers" would be
a. $270,000 b. $250,000 c. $330,000 d. $40,000
Mapleton Company is considering an investment in a machine that would reduce annual labor costs by $30,000 . The machine has an expected life of 10 years with no salvage value. The machine would be depreciated according to the straight-line method over its useful life. The company's marginal tax rate is 30 percent. Refer to Mapleton Company. Assume the company pays $250,000 for the machine. What
is the expected internal rate of return on the machine? Present value tables or a financial calculator are required. a. between 8 and 9 percent b. between 3 and 4 percent c. between 17 and 18 percent d. less than 1 percent
Consider the probability distribution below. x f(x) 10 .2 20 .4 30 .3 40 .1 ? The variance of x equals
A. 9. B. 23. C. 81. D. 610.
In a pull manufacturing system, ______.
a. production is based on past trends only b. production is based on capacity of the manufacturer c. production is based on actual customer demand d. production is based on government regulations