A media rep from the local radio station comes into your retail store and suggests running a series of advertisements. She says, "Let's do it and see what happens." What problems can you anticipate with this as the suggested goal?
What will be an ideal response?
IMC goals should be explicit and measurable. "Let's do it and see what happens" does not create an explicit goal, and therefore it will be difficult to measure the success or failure of the campaign.
You might also like to view...
Cases that are not settled by the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) are referred to the Federal Trade Commission
Indicate whether the statement is true or false
The financing period
A) is the time it takes to purchase inventory, sell it, and collect the sales. B) defines how much additional financing the company must have to support its operations. C) is calculated as days' sales uncollected minus days' inventory on hand minus days' payable. D) measures a company's short-term debt-paying ability.
Discuss the relationship between job analysis, job descriptions, and job specifications.
What will be an ideal response?
According to Mintzberg, in a ______, an organization has highly specialized routine operations, very formalized, large operating core, centralized decision-making.
A. operating core B. strategic apex C. machine bureaucracy D. technostructure