________ creates suspicion and increases defensiveness

a. Manipulation
b. Truthfulness
c. Honesty
d. Flexibility


A

Communication & Mass Media

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How were the big three networks initially able to dominate the TV system?

a) The public rejected low quality content of other stations. b) NBC, ABC, and CBS were the only stations with access to UHF. c) They brought their programs, stars, audiences and advertisers with them from radio. d) NBC, ABC and CBS were the only stations allowed to distribute Hollywood films.

Communication & Mass Media

The first thing one should do before establishing an Internet website is ________

A) locate a server B) determine who the audience is and what you want to say C) estimate costs D) learn HTML E) create a memorable URL

Communication & Mass Media

How does YouTube benefit mainstream journalists?

A. Journalists can easily gauge which topics in the news are generating the most interest. B. The site offers informative articles written by academics and experts interested in niche topics. C. It is a source for raw footage of an event shot by citizen journalists. D. Journalists can regularly update their followers with brief headlines and links to their stories.

Communication & Mass Media

Andreas wanted his audience to know the author's credentials and the integrity of his online material. Which of the evaluation elements is Andreas adhering to?

a. accuracy b. trustworthiness c. completeness d. currency

Communication & Mass Media