A real estate company sends birthday cards to all the people who have bought a home through their company. This is an example of:
a. Guaranteeing the quality of products and services
b. Having too much time on their hands
c. Caving in to the Hallmark Card advertisement campaign
d. Hiring the right employees
e. Showing customer appreciation
e
You might also like to view...
Who among the following would be the best person to make sure that high-quality customer service standards are achieved by retailers?
A. Marketing manager B. Human resources manager C. Financial manager D. Advertising manager E. Store manager
Hutter Corporation declared a $0.50 per share cash dividend on its common shares. The company has 20,000 shares authorized, 9,000 shares issued, and 8,000 shares of common stock outstanding. The journal entry to record the dividend declaration is:
A. Debit Retained Earnings $4,000; credit Common Dividends Payable $4,000. B. Debit Common Dividends Payable $4,000; credit Cash $4,000. C. Debit Common Dividends Payable $4,500; credit Cash $4,500. D. Debit Retained Earnings $10,000; credit Common Dividends Payable $10,000. E. Debit Retained Earnings $4,500; credit Common Dividends Payable $4,500.
Danielle is creating an advertising message designed to appeal to consumers' fears of having their home broken into. Danielle's message will focus on a(n) ________ appeal.
A. reminder B. niche marketing C. informational D. institutional E. emotional
Property taxes on a company's factory building would be classified as a(n):
A. variable cost. B. product cost. C. period cost. D. opportunity cost.