A very frustrating, and often expensive, scenario for both an agency and its client occurs when

A. a commercial is rejected at the idea-generation stage.
B. a commercial is approved at the storyboard stage but then is rejected after it is produced.
C. a commercial is rejected for reasons such as sex, politics, and religion.
D. a commercial that was rejected at the storyboard stage is accepted at the final stage.
E. a commercial is rejected at the storyboard stage.


Answer: B

Business

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