What is the best reason cited for media choosing to cover news they receive by news release?
a. It is interesting.
b. It is credible and newsworthy.
c. It is emotional and will resonate with the audience.
d. It is from a writer with whom they have a relationship.
b. It is credible and newsworthy.
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_________ is one of the advantages of using a public relations firm where the firm can analyze a client's needs or problems from a new perspective
a) Objectivity b) Credibility c) Reliability d) Flexibility
The best way to improve your presentation is to keep your attention on your speech and on your
audience. Indicate whether the statement is true or false
____________ can be a barrier to productive change as individuals and groups try to determine how the unpredictability of the future affects them
a) Uncertaint b) Complacency c) Crisis d) Trust
Which DOES NOT fit in the following list?
A. young hawk B. burn-out C. cynic D. company loyalist E. devil’s advocate