What is the best reason cited for media choosing to cover news they receive by news release?

a. It is interesting.
b. It is credible and newsworthy.
c. It is emotional and will resonate with the audience.
d. It is from a writer with whom they have a relationship.


b. It is credible and newsworthy.

Communication & Mass Media

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_________ is one of the advantages of using a public relations firm where the firm can analyze a client's needs or problems from a new perspective

a) Objectivity b) Credibility c) Reliability d) Flexibility

Communication & Mass Media

The best way to improve your presentation is to keep your attention on your speech and on your

audience. Indicate whether the statement is true or false

Communication & Mass Media

____________ can be a barrier to productive change as individuals and groups try to determine how the unpredictability of the future affects them

a) Uncertaint b) Complacency c) Crisis d) Trust

Communication & Mass Media

Which DOES NOT fit in the following list?

A. young hawk B. burn-out C. cynic D. company loyalist E. devil’s advocate

Communication & Mass Media