Belle Inc., a cosmetics company, wants to market its new product globally. What method should the company adopt, and why?
a) The company should publicize the products across selected cities and collect feedback from publics through a pilot test; because it helps the company restructure or modulate the publicity campaign to maximize exposure
b) The company should send two or three different appeals to various audiences and then monitor the response rate through a split-message technique; because it helps the company grasp how the people heard about the campaign
c) The company should carry out a content analysis process among a variety of products; because it helps the company formulate an empirical basis to modify the product with
d) They should carry out a product recall process; because it helps the company find out which message is recalled by the public.
a
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