In 1952, mass communication pioneer Edward R. Murrow changed the name of his successful program "Hear it Now," covering news and international issues, to "See it Now," reflecting the transition to

a. magazines
b. newspapers
c. television
d. movies


c

Communication & Mass Media

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When responding to audience questions, you should always

A) ignore hostile questions. B) let the audience ask the first question. C) stay on message. D) provide lengthy, detailed answers.

Communication & Mass Media

In the documentary In a Dream, filmmaker Jeremiah Jagar indicates the emotional cost of his father's marital infidelity by ______________________

A) inserting a shot of his father that parallels an earlier moment, only with muted colors B) playing a downbeat song whose lyrics focus on betrayal C) showing his father out drinking obsessively D) none of the above

Communication & Mass Media

The applied definition of culture presented by McDaniel andSamovarstates that culture ________

a. is the sense of belonging to a particular ethnic group b. provides the rules for living and functioning in society c. is exemplified by theater, opera, and other "high art" structures d. does not exist in a vacuum, yet remains static over time

Communication & Mass Media

Vocalizations such as "right on," "umm-hmm," and "amen" while another group member is speaking are called ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media