State the facts that led Kaiser to contract with the union concerning the affirmative action training program
Less than 2 percent of the craft workers at the Gramercy plant were black, and despite the fact that 39 percent of the surrounding population was black, Kaiser was having no success recruiting additional black craft workers to fit the established criteria. Not only was Kaiser subject to Office of Federal Contract Compliance Programs pressure, but there was a possibility of a Title VII suit by blacks challenging selection procedures that may have an adverse impact on the black applicants. The obvious answer to Kaiser's problem was a training program. If Kaiser followed strict seniority, very few blacks would be selected for its training program. The union would not, however, let Kaiser ignore seniority. Thus the parties compromised, and dual lists were established. One list was of black employees in order of seniority, the other of whites. Candidates for the training program were selected alternately from each list.
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All of the following are considered marketing-related intangible assets except
A) ?copyright. B) internet domain name. C) ?noncompete agreement. D) ?trademark.
What are some of the intangible benefits that may be expected from the new system? Discuss their importance and why they are difficult to interpret
When an MPR professional arranges a speaking engagement for a firm's expert, it is most important to ________
A) prevent the expert from meeting with connectors until after the event. B) provide audience members with flash drives that document the event C) set up a direct feed from the event to the firm's Web site for live viewing D) actively promote the products and services of the firm throughout the speech E) communicate with connectors about the newsworthy nature of the event
Collectivist societies also show a higher propensity to allocate rewards according to ______than do individualists.
A. need B. equality C. nurturance D. deference