Analytical reports for skeptical audiences should generally follow the ________ approach
A) direct
B) indirect
C) hypothetical
D) aggressive
E) persuasive
Answer: B
Explanation: B) When the audience is hostile or skeptical, you need to build a case to convince the audience to accept your conclusions. The indirect approach uses logic and evidence to lead the audience to a conclusion gradually, which allows time for ideas to be considered and accepted.
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What will be an ideal response?
The basic marketing principle is that
A. marketers' first duty is to the firm. B. sales create revenue streams. C. marketers focus on the needs of buyers. D. word of mouth is foundational.
The Securities Exchange Commission (SEC) has oversight and enforcement authority over the Public Company Accounting Oversight Board (PCAOB)
Indicate whether the statement is true or false
Which of the following is classified as a higher-order need in Maslow's hierarchy of needs?
A. A comfortable retirement plan B. A safe work environment C. Need for food, air, and water D. Being loved