The number of different products/configurations that a customer desires from the distribution network is
A) response time.
B) product variety.
C) product availability.
D) customer experience.
Answer: B
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Which of the following is a difference between product invention and product adaptation?
a. Product invention involves altering the promotional strategies for a product, while product adaptation does not involve altering such strategies. b. Product invention takes the marketing mix into consideration, while product adaptation does not take it into consideration. c. Product invention involves drastically changing an existing product, while product adaptation involves slightly altering a basic product. d. Product invention applies only to products that are displayed in local markets, while product adaptation applies to products all around the world.
Krepps Corporation produces a single product. Last year, Krepps manufactured 20,000 units and sold 15,000 units. Production costs for the year were as follows: Direct materials$170,000Direct labor$110,000Variable manufacturing overhead$200,000Fixed manufacturing overhead$240,000Sales totaled $825,000 for the year, variable selling and administrative expenses totaled $108,000, and fixed selling and administrative expenses totaled $165,000. There was no beginning inventory. Assume that direct labor is a variable cost.The contribution margin per unit was: (Round your intermediate calculations to 2 decimal places.)
A. $25.60 per unit B. $23.80 per unit C. $31.00 per unit D. $19.00 per unit
In 2015, Nike signed an 8-year, $1 billion apparel deal with the NBA. This is an example of a deal for ________ rights.
A. rebranding B. branding C. repositioning D. licensing E. product line